Planning the features advertised on the Front Cover and Contents Page

 Features on the Front Cover and Contents Page

Feature	How or why it appeals to the target audience	Language used to advertise the feature
Masthead of the company name	The target audience will be able to recognise the magazine company and feel familiar with the style and content of the magazine knowing that it is either something they are interested in or not interested in.	One word name of the company in a bold font to get straight to the point. “NOW POP”
Main Cover line	The main cover line will be the heading of one of the main articles in that particular magazine issue, therefore if it is the name of a celebrity in which the target audience like to read about and follow then they are likely to read this magazine.	Few words in large bold sans font with an informal approach to create an effect and control the pace when reading, like full stops and commas suggest pauses whereas exclamation marks imply loud short reading. “Ashley, rocketing to the top”
Cover lines	These titles are made in a smaller font so that they do not override the main cover line and give a small insight of what is inside the magazine, to attract the target audience because they are articles that they are interested in reading.	Buzzwords and tag words that are also persuasive and possibly demanding which are used to engage the reader’s interest by using words like “WIN” “Top 5 Festivals to attend voted by You” “Top 10 Concerts of 2016” “November Chart Hits”
Competition for winning concert tickets on front cover	It will appeal to the target audience because they are more likely to buy a magazine if there is free stuff, discount vouchers and competitions inside.	Short, positive language that draws the readers in such as “WIN”, “Enter” and “Chance”. “WIN Tickets to Reading Festival 2017”
Free pull-outs	The target audience have said how they like a magazine to have free stuff or pull-outs therefore advertising this on the front page will draw them into buying the magazine.	Short buzzwords to get straight to the point like “free”, “exclusive” and “inside”. “Shawn Mendes Poster”
Events like festivals and concerts	The target audience are interested in music events and have attended some and so would want to find out more or read about them.	“Top 5 festivals to attend voted by you!” “Top 10 concerts of 2016”.
Strip	This is a bold strip online the cover that will inform the readers on the key content included in that particular issue to help increase sales.	Short buzzwords and tag words are used to engage the reader’s interest like celebrity names, concerts and festivals. “Adele reveals all”, “VFest review”, “Shawn Mendes poster pull out”, “Artic Monkey Tour dates 2017 released”
Column Headings	This will help the reader use the magazine as this sections the content to make it clear what features in what area.	“Front Cover” “Front Cover Strip” “News” “Features”
Article images	This will engage the reader more into reading the magazine and articles therefore appealing to them more if they like what they see.	Photo of main artist Ashley on Stage Photo of male group performing Photo of solo male artists posing
Sub text below main image	This will give readers more information on the article to grab their attention.	“Ashley rises to the charts with her first pop hit landing in the Global Top 20, hear what she has to say on her career”
Colour block behind page numbers	This will make it easier for the audience to see what the page numbers are of the assigned articles. It gives the overall page a colour scheme that correlates to the brand and makes it clear that the page numbers are in circle shapes.	A range of numbers 1 to 26